Partnership:

THE AMAZING SPIDER-MAN and OPI

Description:

Sony Pictures Entertainment teamed up with OPI for the theatrical release of THE AMAZING SPIDER-MAN. OPI launched six limited edition nail lacquers and a new Shatter, inspired by THE AMAZING SPIDER-MAN. OPI also featured an online questionnaire, Hero or Villain, allowing fans to see which ?ide?they are on. The limited edition nail lacquers were sold in-stores and the questionnaire was featured on OPI? website. The lacquers were released in-stores May 2012. THE AMAZING SPIDER-MAN released in theaters July 3, 2012. http://theamazingspiderman.com/partners/

Partnership Opportunity:
THE AMAZING SPIDER-MAN/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
OPI /Health & Beauty
Timing:
July 3rd Quarter 2012
Target:
Male
Female
Adults
Promotional Elements:
Branded Content
POP Display / End Cap / Shelf-Talker
Media Elements:
Online
Created On:
2020-11-30
Last Modified on:
2018-12-10
Companies Involved
Sony Pictures Entertainment
Tuck

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