Partnership:

THE AMAZING SPIDER-MAN and Twizzlers

Description:

Sony Pictures Entertainment partnered with Twizzlers for the theatrical release of THE AMAZING SPIDER-MAN. Twizzlers challenged fans nationwide to swing into action and help the hero build a virtual web of Twizzlers Twists to unlock sweet prizes and exclusive content. Fans could visit www.Facebook.com/Twizzlers once daily to add a Twizzlers Twist to THE AMAZING SPIDER-MAN`S web in three scenes that depict the chapters of THE AMAZING SPIDER-MAN story for a chance to win unique prizes, including a trip to the next Spider-Man movie set. Twizzlers launched the promotion on May 13, 2012. THE AMAZING SPIDER-MAN released in theaters July 3, 2012. http://markets.on.nytimes.com/research/stocks/news/press_release.asp?docTag=201205151115PR_NEWS_USPRX____CG07511&feedID=600&press_symbol=149870

Partnership Opportunity:
THE AMAZING SPIDER-MAN/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Twizzlers /CPG
Timing:
July 3rd Quarter 2012
Target:
Male
Female
Adults
Promotional Elements:
Branded Content
Contest / Sweepstakes
Media Elements:
Online
TV Spot
Created On:
2020-11-30
Last Modified on:
2018-12-10
Companies Involved
Sony Pictures Entertainment
Tuck

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