Burger King Corp. launched an online sweepstakes for fans of NBC’s THE APPRENTICE offering the winner two American Airlines tickets to a destination of their choice, worth $4,000. Participants had the opportunity to participate in online tasks similar to those featured on THE APPRENTICE including creating a new sandwich for Burger King and designing a campaign to market their new product. Participants could opt to participate in these challenges or only enter THE A3 SWEEPSTAKES. The sweepstakes ran through February 7th, 2005 and was open to participants 18 and older. The winner was selected in a random drawing on February 22nd, 2005. Online and in-store materials supported the sweepstakes. American Airlines and Coca-Cola are sweepstakes sponsors.