For the NBC television reality show THE APPRENTICE, Chrysler joined in promoting the series that tested survival techniques in New York City`s corporate jungle. One top contender emerged as the top "apprentice" and obtaining a position with the Trump Organization and a brand new 2004 Chrysler. On NBC.com, viewers had their chance to vote for their favorite Chrysler vehicle for the show`s winner. One voter also received the same 2004 Chrysler as the "apprentice" in the Chrysler Apprentice Sweepstakes. Registration forms online and voting on Chrysler`s online weekly poll automatically entered voters into the sweepstakes.