Domino`s Pizza partnered with The NBC Agency to promote the television series THE APPRENTICE. The sweepstakes was called "Be the Donald Instant Win Game" and participants placed their entries on dominos.com. The instant win game gave consumers the opportunity to win a luxurious all-expense paid trip to New York City. The grand prize also included a two-night stay at the Trump International Hotel and Tower, a limo service all weekend long, and a helicopter tour of Manhattan. In addition, participants had an instant chance to win free pizza for one year. The instant game ran from March 31, 2005 to April 30, 2005 and required participants to be 18 years of age or older.