Partnership:

THE APPRENTICE and Pepsi

Description:
Pepsi and NBC partnered to promote THE APPRENTICE season 2 with the "Pepsi Edge Online" sweepstakes. The grand prize winner received a trip for two to the live-taping of THE APPRENTICE season finale in New York City on December 16th. One hundred contestants received first prizes of a limited Lucite figurine edition Pepsi Edge bottle, designed by the winning team in the Pepsi Edge episode of THE APPRENTICE. Fifty-thousand third prizes included a manufacturer’s coupon for one free 2-liter bottle of Pepsi Edge. The sweepstakes ran from November 25th to December 1st.
Partnership Opportunity:
THE APPRENTICE/Television
Partner/Category:
Pepsi /CPG
Timing:
November 4th Quarter 2004
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2004-12-20
Companies Involved
Tuck

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