Partnership:

THE AVENGERS and Harley-Davidson

Description:
Marvel Entertainment partnered with Harley Davidson for the film THE AVENGERS. Harley Davidson held an Assemble Your Freedom Contest where contestants had to visit www.h-d.com/avengers and enter the requested information including contact information and military status. Contestants also had to submit the required materials, including their hero name, an essay describing their fictional hero, and the motorcycle design they build from the choices available. Each Grand Prize winner received a motorcycle designed for the entry, and inclusion of their personal likeness with their motorcycle design from the entry in a custom online comic book by Marvel. One Grand Prize was awarded to a winner selected from the Military Entrant Pool to receive the same prize. The contest ran from February 5, 2012 through July 1, 2012. THE AVENGERS released in theaters May 4, 2012.
Partnership Opportunity:
THE AVENGERS/Theatrical
Company:
Marvel Entertainment
Partner/Category:
Harley-Davidson /Automotive
Timing:
May 2nd Quarter 2012
Target:
Male
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-10
Companies Involved
Marvel Entertainment
Tuck

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