Partnership:

THE AVENGERS and Land O' Frost

Description:

Marvel Entertainment partnered with Land O`Frost for the film THE AVENGERS. Land O`Frost held a sweepstakes where winners gained exclusive AVENGERS access. To enter the sweepstakes contestants had to find “Land O’Frost Premium / AVENGERS game pieces inserted in specially-marked packages of Land O’Frost Premium products. 1 Grand Prize winner received a trip to New York, NY, with VIP access to Marvel Studios for up to 4 persons, one Helicopter tour of New York City for up to four, Limousine services; Tour of Marvel Studios; a meeting with Marvel’s Stark Enterprises staff members; Top Secret Lunch at a destination to be determined by Stark Enterprises; photo with IRON MAN Character; official Stark Enterprises ID card; one video camera to record prize-related activities and a personal assistant to assist with prize-related activities. 500 First Prizes winners received 1 MARVEL AVENGERS Assemble Game application for iPhone, iPad® or iPod touch. 100,000 Second Prizes winners received an AVENGERS Trading Card. The sweepstakes ran from April 16, 2012 through May 21, 2012. THE AVENGERS released in theaters May 4, 2012.

Partnership Opportunity:
THE AVENGERS/Theatrical
Company:
Marvel Entertainment
Partner/Category:
Land O' Frost /CPG
Timing:
May 2nd Quarter 2012
Target:
Male
Female
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-10
Companies Involved
Marvel Entertainment
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.