Marvel Entertainment partnered with Land O`Frost for the film THE AVENGERS. Land O`Frost held a sweepstakes where winners gained exclusive AVENGERS access. To enter the sweepstakes contestants had to find “Land O’Frost Premium / AVENGERS game pieces inserted in specially-marked packages of Land O’Frost Premium products. 1 Grand Prize winner received a trip to New York, NY, with VIP access to Marvel Studios for up to 4 persons, one Helicopter tour of New York City for up to four, Limousine services; Tour of Marvel Studios; a meeting with Marvel’s Stark Enterprises staff members; Top Secret Lunch at a destination to be determined by Stark Enterprises; photo with IRON MAN Character; official Stark Enterprises ID card; one video camera to record prize-related activities and a personal assistant to assist with prize-related activities. 500 First Prizes winners received 1 MARVEL AVENGERS Assemble Game application for iPhone, iPad® or iPod touch. 100,000 Second Prizes winners received an AVENGERS Trading Card. The sweepstakes ran from April 16, 2012 through May 21, 2012. THE AVENGERS released in theaters May 4, 2012.