Description:
CBS together with Kellogg's partnered to promote THE BEVERLY HILLBILLIES throughout most of its original CBS network run (1962-1971). It was the customary at the time for the cast to appear in an "integrated" commercial for their sponsor at the end of the episode. This particular program featured Corn Flakes.
Partnership Opportunity:
The Beverly Hillbillies (1963) /Beverages
Partner/Category:
Kellogg's /CPG
Target:
Male
Female
Kids (6-11)
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Female
Kids (6-11)
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-09-23
Companies Involved
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