Partnership:

THE BIGGEST LOSER and Kraft

Description:
NBC and Kraft Foods teamed up to promote the television show, THE BIGGEST LOSER through a JELL-O promotion. JELL-O advertisements prompted viewers to watch THE BIGGEST LOSER to see which contestant won the JELL-O sponsored prize of $250,000. The advertisement prompted viewers to "snack smart" with JELL-O eighty calorie sundaes consisting of Sugar Free Dark Chocolate Pudding and Cool Whip.
Partnership Opportunity:
THE BIGGEST LOSER/Television
Partner/Category:
Kraft /CPG
Timing:
3rd Quarter 2008
Target:
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2008-10-13
Companies Involved
Tuck

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