NBC and Kraft Foods teamed up to promote the television show, THE BIGGEST LOSER through a JELL-O promotion. JELL-O advertisements prompted viewers to watch THE BIGGEST LOSER to see which contestant won the JELL-O sponsored prize of $250,000. The advertisement prompted viewers to "snack smart" with JELL-O eighty calorie sundaes consisting of Sugar Free Dark Chocolate Pudding and Cool Whip.