Partnership:

THE BIGGEST LOSER and Planet Fitness

Description:
NBC and Planet Fitness teamed up to support the contestants of THE BIGGEST LOSER by holding "The Biggest Supporter" sweepstakes on Twitter and Instagram. The sweepstakes ran from January 8, 2014 through January 24, 2014. Planet Fitness encouraged all BIGGEST LOSER fans to tweet or post messages of support for their contestants, using #PFBiggestSupporter. Each time this hashtag was used, it counted as one pound of support, with the goal being one ton by the end of the promotion. Four fans were selected to win the grand prize of tickets to THE BIGGEST LOSER season finals in Los Angeles on February 4, 2014 for themselves and a guest, along with round trip airfare, accommodations at The Mondrian Los Angeles, and a Hollywood Tour. Twenty-Five others received a "Pound of Support Pack" including a Planet Fitness t-shirt, a free 3-month membership to Planet Fitness and other prizes. http://www.prnewswire.com/news-releases/planet-fitness-supports-contestants-of-the-biggest-loser-with-the-biggest-supporter-sweepstakes-on-twitter-and-instagram-239256341.html
Partnership Opportunity:
THE BIGGEST LOSER/Television
Partner/Category:
Planet Fitness /Health & Beauty
Timing:
January 1st Quarter 2014
Target:
Male
Female
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
Companies Involved
Tuck

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