Partnership:

THE BIGGEST LOSER and Subway Restaurants

Description:
NBC Universal partnered with Subway for the television show THE BIGGEST LOSER. Subway hosted an online sweepstakes for a chance to win a trip to the finale in Los Angeles. The sweepstakes was featured on their Facebook page and website. Subway and THE BIGGEST LOSER also released a Wake-Up and Workout Mix, featuring music for the perfect workout. This mix was downloadable online. On THE BIGGEST LOSER`s website, links to Subway`s webpage are also available. http://subway.workoutmusic.com/
Partnership Opportunity:
THE BIGGEST LOSER/Television
Partner/Category:
Subway Restaurants /Dining
Timing:
January 1st Quarter 2013
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-10
Companies Involved
Tuck

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