Partnership:

The Boardsmith and Knob Creek Bourbon

Description:

The Boardsmith, maker of butcher blocks, partnered with Knob Creek Bourbon on a collection of co-branded grilling planks.

The partnership celebrated summer grilling by launching Knob Creek Bourbon Barrel Grilling Planks which were created by The Boardsmith. The plank were crafted by The Boardsmith using the American white oak bourbon barrels previously used to age Knob Creek's full-flavored whiskey.

The Knob Creek Bourbon Barrel Grilling Planks brought the flavor of Knob Creek to fans' backyard grilling experience along with the craftmanship of The Boardsmith.

Partnership Opportunity:
The Boardsmith/Household
Partner/Category:
Knob Creek Bourbon /Beverages
Timing:
July 3rd Quarter 2021
Target:
Male
Female
Adults
Promotional Elements:
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Created On:
2021-07-27
Last Modified on:
2021-07-27
Companies Involved
Tuck

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