Brookfield Properties and Cotton Inc. joined forces for a Back to School promotion that ran in three phases, from July 23rd through October 30th, 2016.

The program spanned across 30 mall properties, from New York to California, to promote the Cotton Inc. brand , encourage cotton clothing purchases and consisted of a variety of different inventory pieces across each mall, including but not limited to:

• (1) one skybanner
  
• (3) three posters
  
• (3) three 3-sided towers
  
• (3) three floor graphics
  
• (1) 20x20 event space with signage & mannequins, and digital spots.

Cotton Inc. was able to align with in-mall retailers, that varied by property, to borrow apparel items that were made of (or majority of) cotton fabric. They displayed these outfits at the event space for the duration of the program, featuring both fabric content and retailer on signage in front of mannequins to encourage traffic to retail. Each weekend, Cotton Inc. provided a brand ambassador to facilitate Gift-With-Purchases to those shoppers that purchased cotton goods that day.

The highlight of the promotion was the guest appearance by Cotton Inc. spokesperson Hailee Steinfeld, who signed autographs and took photos with fans right in the middle of two properties, Glendale Galleria and The Woodlands. This was an interactive program that allowed shoppers to see first-hand which retailers had the looks they were after, gave them the ability to touch and feel quality cotton clothing for smarter consumer decisions.