Description:
The Craft Irish Whiskey Co. partnered with Fabergé for 'The Emerald Isle Collection.'
The partnership consisted of 'The Emerald Isle Collection' which was a limited-edition box of whiskey that was launched for a world record price of $2million USD. It was sold on St. Patrick's Day to Fabergé collectors in Houston as well as private investors. All proceeds from the sale wen to a children supporting children affected by cancer, the Correa Family Foundation.
After this initial sale, six more 'Emerald Isle' experience boxes were sold at auction throughout 2021.
Partnership Opportunity:
The Craft Irish Whiskey Co./Beverages
Partner/Category:
Fabergé /Fashion
Timing:
March 1st Quarter 2021
Target:
Male
Female
Adults
Female
Adults
Promotional Elements:
Branded Content
Media Elements:
Online
Created On:
2021-03-22
Last Modified on:
2021-04-19
Companies Involved
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