Description:
Netflix partnered with NASCAR to create the streaming series THE CREW starring Kevin James.
The partnership consisted of NASCAR producing the series for Netflix and being prominently featured throughout.
The multi-cam sitcom was set in a NASCAR garage and, as such, consistently gave exposure to NASCAR events and branding.
The series launched in 2020 and was produced by Matt Summers, managing director of content at NASCAR, and Tim Clark, NASCAR's chief digital officer, in order to ensure that NASCAR was accurately and effectively represented.
Partnership Opportunity:
The Crew/Streaming
Partner/Category:
NASCAR /Sports
Timing:
August 3rd Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Adults
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
Other
Branded Content
Other
Media Elements:
Online
Product Placement
Signage
Social Media
TV Spot
Other
Influencers / Brand Ambassadors
Product Placement
Signage
Social Media
TV Spot
Other
Influencers / Brand Ambassadors
Created On:
2020-11-30
Last Modified on:
2019-09-09
Companies Involved
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