Partnership:

THE DARK KNIGHT and Hershey

Description:
Warner Bros. and Hershey’s have teamed up for the theatrical release of THE DARK KNIGHT with the Reece's Dark Knight Sweepstakes. To enter, consumers can purchase specially marked Hershey products for the chance to win a customized Batman MV Agusta motorcycle. Other prizes included a Panasonic home theater system and a limited edition Joker Henchman mask. Sweepstakes ran from 5/1/08-12/31/08.
Partnership Opportunity:
THE DARK KNIGHT/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Hershey /CPG
Timing:
July 3rd Quarter 2008
Target:
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2008-10-09
Companies Involved
Tuck

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