Warner Home Video and JVC teamed up to promote the DVD release of THE DARK KNIGHT with a sweepstakes and an online game. Consumers entered the sweepstakes online at http://www.jvc-darkknightdvdpromotion.com/sweepstakes.aspx or by text messaging the word CAPTURE to 47557. A random drawing was conducted to determine the winners. One Grand Prize winner received a JVC home entertainment prize pack that included a 52" LCD TV, a DVD player and a copy of THE DARK KNIGHT on DVD. Two First Prize winners received a JVC Everio HD Camcorder. Five Second Prize winners received a DVD player and a copy of THE DARK KNIGHT on DVD. The website also included THE DARK KNIGHT widget, Batman Trivia, and the Catch The Joker online game where players won extra entries into the sweepstakes. Promotional elements included a live New York City event on December 9, 2008 in front of the JVC store in Times Square. Street teams dressed in evil-clown garb as the Joker’s henchmen distributed instant-win game cards. The promotion began November 16, 2008 and ended December 31, 2008.