Partnership:

THE DARK KNIGHT and Verizon Wireless

Description:
Warner Bros., Verizon Wireless and Nokia teamed up for the theatrical release of THE DARK KNIGHT with the Nokia 6205 The Dark Knight edition mobile phone. This themed-edition flip phone came pre-loaded with wallpapers, voice tones, animated screensavers inspired by the film, and a full movie trailer. Verizon also threw together a micro-site located at http://www.fightforgothamcity.com. Once on the Web site, customers instantly found out if they have won The Joker's "bag of cash" containing $10,000, play games to win more The Dark Knight-themed prizes, and download exclusive The Dark Knight content from Verizon Wireless' V CAST service.
Partnership Opportunity:
THE DARK KNIGHT/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Verizon Wireless /Tech
Timing:
July 3rd Quarter 2008
Target:
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-08-28
Companies Involved
Tuck

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