Partnership:

THE DARK KNIGHT RISES and Mountain Dew

Description:

Warner Bros. Pictures partnered with Mountain Dew for the theatrical release of THE DARK KNIGHT RISES. The Dew beverage line packaging featured DARK KNIGHT themes and temperature-sensitive cans that changed to the new flavor inspired by the film, Mountain Dew Dark Berry. Select cans featured a thermochronic ink bat symbol which changed to the Dew green color when chilled. Diet Mountain Dew NASCAR driver, Dale Earnhardt Jr. promoted the release when fans helped him choose which DARK KNIGHT paint scheme was featured on his #88 Chevrolet. Mountain Dew also featured a POS display with the Caped Crusader. The themed Mountain Dew cans were available in mid-June. THE DARK KNIGHT RISES released in theaters July 20, 2012. http://www.brandchannel.com/home/post/2012/05/16/Mountain-Dew-The-Dark-Knight-051612.aspx

Partnership Opportunity:
THE DARK KNIGHT RISES/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Mountain Dew /Beverages
Timing:
July 3rd Quarter 2012
Target:
Male
Female
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-11
Companies Involved
Tuck

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