Description:
Fandango and Lionsgate teamed up to celebrate the theatrical release of THE DIVERGENT SERIES: ALLEGIANT with a sweepstakes. Participants who purchased tickets or signed up on Fandango.com were automatically entered to win a Visa gift card worth $4,000.
Partnership Opportunity:
THE DIVERGENT SERIES: ALLEGIANT /Theatrical
Company:
Lionsgate
Partner/Category:
Fandango /Other
Timing:
1st Quarter 2016
Target:
Male
Female
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 55+
Adults
Female
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 55+
Adults
Promotional Elements:
Premiums / Giveaways
Contest / Sweepstakes
Contest / Sweepstakes
Media Elements:
Online
Product Giveaways
Social Media
Product Giveaways
Social Media
Created On:
2020-11-30
Last Modified on:
2016-03-18
Companies Involved
Lionsgate
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