Partnership:

THE DIVERGENT SERIES: ALLEGIANT and Johnny Rockets

Description:

Johnny Rockets and Lionsgate teamed up for the theatrical release of THE DIVERGENT SERIES: ALLEGIANT with a menu inspired by the film. The menu items included: the Defiant Smoked Gouda Burger, the Cheddar & Bacon Chicken Rebellion, the Bleu Bacon Allegiant Burger, and the Dauntless Brownie Brittle™ Shake. Fans could also enter a sweepstake by following Johnny Rockets on Instagram, posting a picture with their favorite Allegiant burger or shake, Tagging @johnnyrockets and including the hashtags #JRAllegiant #Sweeps for a chance to win a trip to Hollywood, CA. Daily prizes also included Amazon and Fandango gift cards as well as free food from Johnny Rockets.

Partnership Opportunity:
THE DIVERGENT SERIES: ALLEGIANT/Theatrical
Company:
Lionsgate
Partner/Category:
Johnny Rockets /Retail
Timing:
March 1st Quarter 2016
Target:
Male
Female
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Promotional Elements:
Media Elements:
Online
Product Giveaways
Social Media
Created On:
2020-11-30
Last Modified on:
2016-03-21
Companies Involved
Tuck

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