Partnership:

The Dodo & Sesame Street Present "Families for Furry Friends" and Target

Description:

The Dodo and Sesame Street partnered together in Fall 2021 to launch a new preschool-focused, scripted digital series, Families for Furry Friends. Sponsored by Target, the series combines animal stories from The Dodo with beloved Sesame Street Muppets. 

Sesame Street characters Elmo, Tango, and Cookie Monster appear in the series and help a real-life worker at Animal Haven, a New York City-based animal shelter, find forever homes for the shelter's occupants. Inspired by Sesame Workshop's recently released animated special Furry Friends Forever: Elmo Gets a Puppy, streaming now on HBO Max-- which shares the origin story of Elmo's newly adopted puppy Tango--the series marks Sesame Workshop's first pet-focused content partnership. 

The partnership includes three episodes available on The Dodo's new family entertainment destination, Family Room, and featured on YouTube channels of The Dodo, Dodo Kids, and Sesame Street. 

Partnership Opportunity:
The Dodo & Sesame Street Present "Families for Furry Friends"/Pets
Company:
Sesame Workshop
Partner/Category:
Target /Retail
Timing:
4th Quarter 2021
Target:
Preschool
Family
Promotional Elements:
Media Elements:
Social Media

Website and Social Media

Created On:
2021-10-01
Last Modified on:
2021-10-01
Companies Involved
Amanda D
Amanda D Sr. Manager, Strategic Partnerships Sesame Workshop
Tuck

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