The Duff and Love Culture


CBS Films together with Love Culture partnered to promote The DUFF with an in-store giveaway sweepstakes, Love Culture, a shopping destination for edgy, fashion–forward ladies, is featured in the teen comedy about a young woman taking charge of her own identity. 

Viewers can see Love Culture’s signature store featured prominently in a scene of the film where heroine Bianca goes shopping with Wesley.

In collaboration with “The DUFF” film, Love Culture stores are giving entrants a chance to win a list of prizes:

1) One grand prize winner will receive a private hometown screening of The DUFF movie at a theater near the winner’s residence, with up to 49 guests

2) One second prize winner will receive a $150 Love Culture store gift card

3) Two third prize winners will each receive a cast-signed movie poster

4) Two fourth prize winners will each receive movie gift cards worth $50 each.

No purchase is necessary to enter or win. Participants were asked to enter online at or in-store at participating Love Culture locations. 

Partnership Opportunity:
The Duff/Theatrical
Love Culture /Retail
March 2015
Adults 18-24
Promotional Elements:
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