Partnership:

THE DUKES OF HAZZARD and Castrol

Description:
Warner Bros. Pictures and Castrol partnered up to promote the theatrical release of DUKES OF HAZZARD. Consumers 18 years of age or older could log onto castrol.com/dukesofhazzard and enter to win a 2006 Dodge Charger. The first prize was a DUKES OF HAZZARD movie poster signed by select cast members. Fifty people won the second prize which was a 1:18 scale General Lee die-cast car. The sweepstakes ran from July 1, 2005 through September 15, 2005.
Partnership Opportunity:
THE DUKES OF HAZZARD/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Castrol /Automotive
Timing:
July 3rd Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2005-11-09
Companies Involved
Tuck

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