Partnership:

THE DUKES OF HAZZARD and Quaker

Description:
Warner Bros. Pictures and The Quaker Oats Company partnered to promote the Home Entertainment release of THE DUKES OF HAZZARD. Included on specially marked packages of Quaker Oats Instant Grits was a mail-in offer for $3.00 off the DVD. To participate, consumers sent in 2 proofs-of-purchases of the product, the original offer certificate printed inside the box and the sales receipt of the DVD purchased between December 4, 2005 and July 31, 2006 with the purchase price clearly circled.
Partnership Opportunity:
THE DUKES OF HAZZARD/Home Entertainment
Partner/Category:
Quaker /CPG
Timing:
December 4th Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-03-29
Companies Involved
Tuck

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