Partnership:

The Elf on the Shelf and Great American Cookies

Description:

Great American Cookies, home of the Original Cookie Cake, partnered with The Lumistella Company, home of The Elf on the Shelf brand. Through Dec. 24, guests could bring holiday cheer to their families with a limited-edition treat, The Elf on the Shelf Cookie Cake.

The all-new, festive Cookie Cake featured Santa’s helpers, Scout Elves, with fans’ choice of batter, including the classic Original Chocolate Chip Cookie, and customizable border icing color options.

Known as the creator of the Original Cookie Cake, Great American Cookies was the first dessert franchise to bake up a special collaboration with The Lumistella Company to deliver a sweet treat for families to kick-off Scout Elf Return Week, on Nov. 24, when Scout Elves typically begin arriving from the North Pole to join their families for the season. The Elf on the Shelf Cookie Cake was available through Christmas Eve.

Partnership Opportunity:
The Elf on the Shelf/Classic Characters
Company:
The Lumistella Company
Partner/Category:
Great American Cookies /Dining
Timing:
November 2022
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
In-Store / Retail
On Pack
Media Elements:
Online
Social Media
Created On:
2022-11-30
Last Modified on:
2022-12-01
Companies Involved
The Lumistella Company
The Lumistella Company
Tuck

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