Description:
NBC Universal’s ELLEN DEGENERES and QVC teamed up to promote her new collection of handbags and footwear as well as a sweepstakes. Beginning September 8, 2017, fans could enter via social media for the chance to win a two-night trip to Hollywood, CA to see THE ELLEN DEGENERES SHOW live as well as pieces from the collection.
Partnership Opportunity:
Company:
NBC Universal
Partner/Category:
QVC, Inc. /Retail
Timing:
September 3rd Quarter 2017
Target:
Male
Female
Female
Promotional Elements:
Branded Content
Premiums / Giveaways
Premiums / Giveaways
Contest / Sweepstakes
Premiums / Giveaways
Premiums / Giveaways
Contest / Sweepstakes
Media Elements:
Celebrity Appearance / Endorsement
Micro site
Mobile
Online
Social Media
Influencers / Brand Ambassadors
Micro site
Mobile
Online
Social Media
Influencers / Brand Ambassadors
Created On:
2020-11-30
Last Modified on:
2017-09-27
Companies Involved
NBC Universal
Were you involved in this partnership?
Click this button to tag yourself on this partnership.
I worked on this program
(add to your profile)
Chat
