Nickelodeons` FAILRY ODDPARNETS linked up with Kraft for a cross-promotion. Kraft, which has worked with Nick for about a decade, fanned out the promotion on 35 million packages over a handful of brands, including Kraft Singles and Nabisco Fruit Snacks. Kraft also put forth a limited-time Post FAIRLY ODDPARENTS cereal, which retailed for about three months, and a Macaroni & Cheese line licensed with the characters. Also supporting the promotion, Kraft aired TV spots and was a part of Nick`s on-air sweepstakes.