Partnership:

The Falcon and The Winter Soldier and Xbox

Description:

Walt Disney Studios and Marvel Studios collaborated with Microsoft Xbox to promote the release of THE FALCON AND THE WINTER SOLDIER on Disney Plus.

The partnership consisted of a co-branded TV Spot for the series that highlighted Xbox gaming offerings. Marvel Studios collaborated with Xbox on the spot which featured THE FALCON himself, Anthony Mackie, in-character with an Xbox gamer.

The spot intercuts between the action of THE FALCON AND THE WINTER SOLDIER and select Xbox games.

Partnership Opportunity:
The Falcon and The Winter Soldier/Streaming
Company:
The Walt Disney Studios
Partner/Category:
Xbox /Gaming & Esports
Timing:
March 1st Quarter 2021
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
TV Spot
Other
Influencers / Brand Ambassadors
Created On:
2021-03-18
Last Modified on:
2021-04-19
Companies Involved
Microsoft Xbox
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.