Description:
Walt Disney Studios and Marvel Studios collaborated with Microsoft Xbox to promote the release of THE FALCON AND THE WINTER SOLDIER on Disney Plus.
The partnership consisted of a co-branded TV Spot for the series that highlighted Xbox gaming offerings. Marvel Studios collaborated with Xbox on the spot which featured THE FALCON himself, Anthony Mackie, in-character with an Xbox gamer.
The spot intercuts between the action of THE FALCON AND THE WINTER SOLDIER and select Xbox games.
Partnership Opportunity:
The Falcon and The Winter Soldier/Streaming
Company:
Partner/Category:
Xbox /Gaming & Esports
Timing:
March 1st Quarter 2021
Target:
Male
Female
Teens
Family
Adults
Female
Teens
Family
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
TV Spot
Other
Influencers / Brand Ambassadors
Online
TV Spot
Other
Influencers / Brand Ambassadors
Created On:
2021-03-18
Last Modified on:
2021-04-19
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