Partnership:

THE GARFIELD MOVIE and Motel 6

Description:
Motel 6 appointed its inaugural chief pet officer to help make traveling with pets easier, safer and, most importantly, more fun. The world-famous and beloved orange tabby cat, Garfield, has stepped into the role ahead of the new Columbia Pictures/Alcon Entertainment animated film, THE GARFIELD MOVIE, debuting in movie theaters on May 24.

For his first order of business, Garfield put his paw on the traveler experience, crafting his own premium suite at Motel 6 Hollywood. A complete room transformation into an orange oasis, all guests and their cats (or dogs) will appreciate this immersive experience, complete with walls of orange fur and stripe prints, a cat condo and tree, dog and cat amenities and plushies of the beloved movie characters. THE GARFIELD MOVIE-themed Suite in Hollywood is available from May 21 through mid-June by calling the Motel 6 Hollywood at 323-464-6006. Rates start from $149.99 plus tax.

Garfield is also transforming rooms into a unique THE GARFIELD MOVIE-themed experience at ten additional Motel 6 locations nationwide to ensure cats (and dogs) are treated like royalty. Guests can check out the list of participating locations and book their Garfield-themed guest room through June 6 online.

Pet enthusiasts can enter for a chance to join Garfield on the orange carpet at THE GARFIELD MOVIE world premiere on Sunday, May 19, in Los Angeles. One winner and up to three guests will receive tickets to the premiere, round-trip flights and a two-night stay in THE GARFIELD MOVIE-themed Suite at Motel 6 Hollywood for their crew. In addition to the Grand Prize winner, 20 runners-up will receive a $25 movie gift card and a one-night stay voucher redeemable at any Motel 6 location of their choice. Now through May 10 at 12 p.m. (PDT), applicants can enter for a chance to win online.
Partnership Opportunity:
THE GARFIELD MOVIE/Theatrical
Company:
THE GARFIELD MOVIE
Partner/Category:
Motel 6 /Travel
Timing:
May 2nd Quarter 2024
Target:
Male
Female
Family
Adults
Kids (6-11)
Preschool
Promotional Elements:
Contest / Sweepstakes
Event / Activation / Experiential
Media Elements:
Online
Social Media
Created On:
2024-05-09
Last Modified on:
2024-06-03
Companies Involved
Tuck

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