To promote THE GODFATHER OF HARLEM, Epix put together a Get the Black Box promotion that was designed to drive engagement and support local black businesses.
The central character of the series, Bumpy, presented a Harlem as a unified front, where the playing field is level for everyone to win, and this promotion was in keeping with that vision and that theme.
The promotion gave fans the chance to win a curated GODFATHER OF HARLEM box which featured items from select black businesses. The businesses highlighted were luxury candle brand The 125 Connection, artisan chocolate factory The Harlem Chocolate Factory, home fragrance brand Harlem Candle Co. and French-Senegalese restaurant Marche.
To enter for a chance to win, fans had to go to the official GODFATHER OF HARLEM Twitter or Instagram pages.
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