Partnership:

The Godfather of Harlem and Get the Black Box

Description:

To promote THE GODFATHER OF HARLEM, Epix put together a Get the Black Box promotion that was designed to drive engagement and support local black businesses. 

The central character of the series, Bumpy, presented a Harlem as a unified front, where the playing field is level for everyone to win, and this promotion was in keeping with that vision and that theme.

The promotion gave fans the chance to win a curated GODFATHER OF HARLEM box which featured items from select black businesses. The businesses highlighted were luxury candle brand The 125 Connection, artisan chocolate factory The Harlem Chocolate Factory, home fragrance brand Harlem Candle Co. and French-Senegalese restaurant Marche.

To enter for a chance to win, fans had to go to the official GODFATHER OF HARLEM Twitter or Instagram pages.

Partnership Opportunity:
The Godfather of Harlem/Television
Company:
EPIX
Partner/Category:
Get the Black Box /CPG
Timing:
April 2nd Quarter 2021
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Premiums / Giveaways
Contest / Sweepstakes
Other
Media Elements:
Mobile
Online
Product Giveaways
Social Media
Created On:
2021-04-20
Last Modified on:
2021-04-20
Companies Involved
EPIX
EPIX
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat Marketing Partnerships Chat Marketing Partnerships Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.