New Line Cinema and Scholastic Media teamed up to promote the theatrical release of the THE GOLDEN COMPASS. Scholastic Media hosted a live online chat with Dakota Blue Richards, the star of THE GOLDEN COMPASS. The chat could be entered through scholastic's website and the session lasted for an hour on the evening of December 19, 2008. Scholastic also hosted a GOLDEN COMPASS sweepstakes which fans could enter online. The grand prize winner received an iPod Nano and a complete set of GOLDEN COMPASS movie tie in books. The sweepstakes ended January 7, 2008.