Description:
Coca-Cola and New Line Cinema teamed up for the theatrical release of THE GOLDEN COMPASS. The beverage company created 12 million co-branded cups to be used in thousands of movie theaters worldwide and featured a tie-in to its My COKE Rewards program including a co-branded landing page on the program website. Coca-Cola also created theater displays and on-screen advertisements promoting the film.
Partnership Opportunity:
THE GOLDEN COMPASS/Theatrical
Company:
New Line Cinema
Partner/Category:
The Coca-Cola Company /CPG
Timing:
December 4th Quarter 2007
Target:
Family
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2007-11-27
Companies Involved
New Line Cinema
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