Partnership:

THE GOLDEN COMPASS and The World Wildlife Fund (WWF)

Description:
The World Wildlife Fund (WWF) and New Line Cinema have teamed to launch a global warming awareness campaign for the theatrical release of THE GOLDEN COMPASS. Fans can visit www.worldwildlife.org/goldencompass to learn more about the animals featured in the film and to adopt real-life animals through the site. The partnership also includes a sweepstakes featuring a grand prize trip to Canada to view polar bears in their natural habitat.
Partnership Opportunity:
THE GOLDEN COMPASS/Theatrical
Company:
New Line Cinema
Partner/Category:
The World Wildlife Fund (WWF) /Non-Profit Organizations
Timing:
December 4th Quarter 2007
Target:
Family
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2007-11-27
Companies Involved
New Line Cinema
Tuck

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