Partnership:

The Goop Lab and goop

Description:

Netflix partnered with Gwenyth Paltrow's goop to launch the streaming series THE GOOP LAB.

The partnership consisted of Netflix and goop collaborating to launch the dedicated six-part series that was hosted by Paltrow and goop COO Elise Loehnen. 

The series highlighted the goop brand by directly tackling many of the topics goop is often criticized for such as alternative medicines and psychic mediums.

Netlfix launched the series on its playform on January 24, 2020.

Partnership Opportunity:
The Goop Lab/Streaming
Partner/Category:
goop /Health & Beauty
Timing:
January 1st Quarter 2020
Target:
Female
Adults
Promotional Elements:
Branded Content
Product Demonstrations / Sampling
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2020-01-08
Companies Involved
Tuck

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