Description:
To introduce their latest flavored vodka offering, Absolut Lime, Absolut created the official cocktail of the GRAMMY Awards.
The partnership included TV, digital, social and a signature GRAMMY Awards cocktail – the Absolut Limelight.
During the red carpet, Absolut used the hashtag #RefreshTheTalk to start a conversations about real issues.
Partnership Opportunity:
THE GRAMMY AWARDS/Tech
Partner/Category:
Absolut /Beverages
Timing:
February 1st Quarter 2017
Target:
Male
Female
Female
Promotional Elements:
Event / Activation / Experiential
Media Elements:
Online
Social Media
Other
Celebrity Appearance / Endorsement
Social Media
Other
Celebrity Appearance / Endorsement
Created On:
2020-11-30
Last Modified on:
2017-02-23
Companies Involved
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