Bulova partnered with The Recording Academy to create a custom timepiece celebrating the GRAMMYS. Each timepiece was intricately detailed with the iconic gramophone logo on the case back, making a sophisticated statement of style, while infusing distinct musical cues in each design. 

Bulova celebrates GRAMMY-nominated artists with an exclusive watch from their music-inspired GRAMMY Edition watch collection.

First-time GRAMMY Award winners were gifted with a limited-edition "GRAMMY Automatic" watch, infused with musical cues throughout and a "Circle of Fifths" dial design. The meticulously designed timepiece was constructed using the Recording Academy branded proprietary metal "GRAMMIUM."