Partnership:

THE GRAMMY AWARDS and Bulova Watches

Description:

Bulova partnered with The Recording Academy to create a custom timepiece celebrating the GRAMMYS. Each timepiece was intricately detailed with the iconic gramophone logo on the case back, making a sophisticated statement of style, while infusing distinct musical cues in each design. 

Bulova celebrates GRAMMY-nominated artists with an exclusive watch from their music-inspired GRAMMY Edition watch collection.

First-time GRAMMY Award winners were gifted with a limited-edition "GRAMMY Automatic" watch, infused with musical cues throughout and a "Circle of Fifths" dial design. The meticulously designed timepiece was constructed using the Recording Academy branded proprietary metal "GRAMMIUM."

Partnership Opportunity:
THE GRAMMY AWARDS/Music
Company:
The Recording Academy (The GRAMMYs)
Partner/Category:
Bulova Watches /Fashion
Timing:
April 2022
Target:
Male
Female
Adults
Promotional Elements:
Event / Activation / Experiential
In-Store / Retail
Licensed Product
Media Elements:
Online
Social Media
Sponsorship
Created On:
2022-04-11
Last Modified on:
2022-04-13
Companies Involved
The Recording Academy (The GRAMMYs)
Amy C
Amy C Sales Manager, Partnerships and Business Development The Recording Academy (The GRAMMYs)
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.