Description:
Delta celebrated 10 years as the Official Airline of The Recording Academy’s ANNUAL GRAMMY AWARDS with a pre-GRAMMY event in Los Angeles. The night included than 450 customers, friends, influencers and celebrities as well as a performance by GRAMMY-nominee Halsey. After walking the red carpet, celebrities were asked to sign two airplanes. For each signature, Delta donated $1,000 to the GRAMMY Museum for a total donation of $15,000. One of the planes was donated to the GRAMMY Museum, while the other was dedicated to the Delta Flight Museum in Atlanta.
Partnership Opportunity:
THE GRAMMY AWARDS/Television
Partner/Category:
Delta /Travel
Timing:
February 1st Quarter 2017
Target:
Male
Female
Adults
Female
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Event / Activation / Experiential
Media Elements:
Mobile
Online
Social Media
Celebrity Appearance / Endorsement
Online
Social Media
Celebrity Appearance / Endorsement
Created On:
2020-11-30
Last Modified on:
2017-02-23
Companies Involved
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