Partnership:

THE GRAMMY AWARDS and Facebook

Description:

The Recording Academy partnered with Facebook to create the Facebook Fan Zone in the lead-up to THE GRAMMY Awards.

Leading up to the GRAMMYs, fans worldwide were able to catch the GRAMMY Live pre-show on Facebook, the exclusive Streaming Partner of the GRAMMY Live pre-show, via Facebook Live.

Through Virtual Fan Zone segments woven throughout the pre-show, GRAMMY Awards telecast, and wrap-show, music fans from select Facebook Groups had the opportunity to be featured on the virtual fan wall. Host Cassie DiLaura engaged artists with questions from each Facebook Group including Anthony Hamilton, Dua Lipa, Black Pumas, Mickey Guyton and Maren Morris.

Partnership Opportunity:
THE GRAMMY AWARDS/Music
Company:
The Recording Academy (The GRAMMYs)
Partner/Category:
Facebook /Online
Timing:
June 2nd Quarter 2021
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
On Pack
Other
Media Elements:
Mobile
Online
Social Media
Created On:
2021-06-22
Last Modified on:
2021-06-22
Companies Involved
The Recording Academy (The GRAMMYs)
The Recording Academy (The GRAMMYs)
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