Partnership:

THE GRAMMY AWARDS and Frontera

Description:

The Recording Academy teamed with Frontera to make Frontera the Official Wine Partner of The GRAMMY Awards. 

Frontera will have logo inclusion on GRAMMY signage, invitations, and award show collateral. The #1 Chilean wine brand in the United States will be poured in the VIP Partner Lounge, annual GRAMMY Nominees Reception and official GRAMMY Celebration event. 


Partnership Opportunity:
THE GRAMMY AWARDS/Music
Company:
The Recording Academy (The GRAMMYs)
Partner/Category:
Frontera /Beverages
Timing:
1st Quarter 2022
Target:
Male
Family
Adults
Promotional Elements:
Event / Activation / Experiential
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2021-12-13
Last Modified on:
2022-01-04
Companies Involved
The Recording Academy (The GRAMMYs)
Tuck

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