GREY GOOSE announced it is the official spirit partner of the 64th annual GRAMMY Awards in a new, multi-year partnership.

To kick off the inaugural year of the partnership, the brand celebrated the unique style and expression of each Grammy nominee with an all-new signature cocktail that reimagines the always-fashionable martini.

The “GREY GOOSE Passion Drop” is a modern remix on the classic martini that combines ginger syrup, fresh passionfruit puree and, of course, GREY GOOSE vodka, garnished with a lemon twist on a gold goose pick to honor all the winners going home with a gold trophy on Grammy night on January 31, 2022. 

Throughout March of 2022, GREY GOOSE and The Recording Academy geared up for the GRAMMYs with an all-new content series called MONDAY MIX. Each Monday in the second half of March was a new installment of this digital series, which featured intimate musical performances and behind-the-scenes footage from trailblazing artists including JoJo, Tinashe, and six-time GRAMMY®-nominated artist Lucky Daye to re-imagine the traditional start of the workweek. 

Additionally, GREY GOOSE collaborated with stylist-to-the-stars Law Roach as its official GRAMMY® Style Partner, who facilitated intimate conversations on music, artistic expression, and effortless style with each artist. Roach also debuted an exclusive new GRAMMYs® martini cocktail recipe that viewers can easily make at home. To watch All of "GREY GOOSE x GRAMMYs: Monday Mix" content, fans could visit The GRAMMYs Content Hub.