Description:
The Recording Academy partnered with IBM for a promotion celebrating THE 62nd GRAMMY AWARDS.
The partnership consisted of IBM allowing fans to connect to the GRAMMYs like never before using IBM Watson. The promotion consisted of IBM Watson revealing hidden connections between GRAMMY-nominated artists such as same hometowns, same charity work or work with the same producer.
IBM Watson was able to analyze more than 14 million articles and bios on 19,000 GRAMMY-nominated artists to drive the partnership.
Partnership Opportunity:
THE GRAMMY AWARDS/Live Entertainment
Partner/Category:
IBM /Theatrical
Timing:
February 1st Quarter 2020
Target:
Male
Female
Teens
Adults
Female
Teens
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Other
Event / Activation / Experiential
Other
Media Elements:
Mobile
Online
Social Media
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2021-07-08
Companies Involved
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