Goldfish aired their iconic jingle in three 15-second spots during the 2022 Grammy Awards. 

The commercial was a call to action for viewers to write the next great jingle for Goldfish. Fans could tweet their suggestions with the hashtag #GoldfishJingle.

The stunt prompted quite a response on Twitter: #GoldfishJingle trended worldwide at #6 during the the awards ceremony, beating the mention of even some of the night’s most notable winners like Doja Cat and Tyler the Creator.

"The Snack That Smiles Back. Hey That's One Catchy Track. You Can't Not Sing It Back. This Jingle Can Be Hacked. Just Tweet Some Words That Match. We Think You'll Catch On Fast," the commercial kicks off with text written across the screen.

“The Snack That Smiles Back. Now you go take a crack. Just write some words that match. Then go and tweet us back,” the company wrote in the description of the YouTube video.