Description:
SiriusXM, the Official US Radio Partner, brought The GRAMMY Channel back for its second year. The limited-run channel featured a variety of music from this year's nominees across the GRAMMY Awards' 30 Fields, all leading up to the live broadcast of Music's Biggest Night. The GRAMMY Channel ran for a limited time only from March 23 through April 6 on channel 105.Listeners tuned in to hear nonstop hits by Billie Eilish, Doja Cat, H.E.R., Jon Batiste, Justin Bieber, Olivia Rodrigo and more. Listeners could also expect to hear music from GRAMMY Lifetime Achievement Award Honorees such as Bonnie Raitt and Kenny “Babyface” Edmonds, as well as exclusive interviews with music’s biggest stars from behind the scenes at the 64th Annual GRAMMY Awards.
Partnership Opportunity:
THE GRAMMY AWARDS/Music
Partner/Category:
SiriusXM /Streaming
Timing:
April 2022
Target:
Male
Female
Family
Adults
Female
Family
Adults
Promotional Elements:
Branded Content
Media Elements:
Online
Social Media
Social Media
Created On:
2022-04-19
Last Modified on:
2022-04-22
Companies Involved
The Recording Academy (The GRAMMYs)
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