Sony Pictures Entertainment teamed up with CKE Restaurants` Carl`s Jr. and Hardee`s to promote the 3D theatrical release of THE GREEN HORNET. Advertising for the campaign included a custom television spot with Seth Rogen and Jay Chou, radio, print and online. In-store promotion included a Green Hornet collector’s cup, “Black Beauty” key chains, coupons, branded menu items, kids’ meal toys, crew uniforms, signage, an online instant-win game and sweepstakes. The grand prize winner received a functioning “Black Beauty” car. The promotion ran during Q4 2010.