Partnership:

THE GREEN HORNET and Carl's Jr./Hardee's

Description:

Sony Pictures Entertainment teamed up with CKE Restaurants` Carl`s Jr. and Hardee`s to promote the 3D theatrical release of THE GREEN HORNET. Advertising for the campaign included a custom television spot with Seth Rogen and Jay Chou, radio, print and online. In-store promotion included a Green Hornet collector’s cup, “Black Beauty” key chains, coupons, branded menu items, kids’ meal toys, crew uniforms, signage, an online instant-win game and sweepstakes. The grand prize winner received a functioning “Black Beauty” car. The promotion ran during Q4 2010.

Partnership Opportunity:
THE GREEN HORNET/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Carl's Jr./Hardee's /Dining
Timing:
January 1st Quarter 2011
Target:
Male
Kids (6-11)
Tweens
Teens
Adults 18-24
Adults 25-34
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-11
Companies Involved
Sony Pictures Entertainment
The CDM Company
Tuck

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