Partnership:

THE GUILT TRIP and HSN

Description:
Paramount Pictures partnered with HSN for the theatrical release of THE GUILT TRIP. HSN hosted an online competition for the next big idea. Aspiring inventors were invited to attend an open call at Paramount Pictures studios in Hollywood, California on Saturday, November 17th or submit their ideas online at www.edisonnation.com. A panel of judges selected the final product and the inventor had the opportunity to appear live on HSN during the primetime THE GUILT TRIP Event on December 23rd to share his or her inventing experience. The contest ran from October 25, 2012 through November 12, 2012 and the winning item was sold at HSN in 2013. THE GUILT TRIP released in theaters December 25, 2012. PR Newswire (http://s.tt/1r03y)
Partnership Opportunity:
THE GUILT TRIP/Theatrical
Company:
Paramount Pictures
Partner/Category:
HSN /Retail
Timing:
December 4th Quarter 2012
Target:
Male
Female
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2012-10-25
Companies Involved
Tuck

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