Description:
Fox and Procter & Gamble teamed up to promote the T.V show AMERICAN IDOL. The company is kicked off a new partnership with the hit FOX show with limited edition American Idol-branded cans, a TV spot and a national sweepstakes.Consumers picked their favorite video April 23 through May 4 online. Twelve finalists received an American Idol digital recorder.The contest, let contestants win tickets for the show's finale in May. Fans sent in video jingles expressing their passion for the brand to JinglesForPringles.com through April 8.
Partnership Opportunity:
THE HANGOVER PART II/Theatrical
Company:
Partner/Category:
7-Eleven /Retail
Timing:
May 2nd Quarter 2011
Target:
Male
Female
Teens
Adults
Female
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-11
Companies Involved
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