Partnership:

THE HANGOVER PART II and Last Round

Description:
Warner Bros. Pictures teamed up with Last Round to promote the theatrical release of THE HANGOVER PART II. Contestants were asked to "fan" Last Round on Facebook and post a video on their Facebook Contest App telling them why he or she should be selected as an official VIP Correspondent. 10 finalists were chosen by the Last Round Team to make it to the “Last Round”. The Grand Prize Winner was chosen by Facebook fan’s votes; the video with most “likes” won. Grand Prize consisted of a trip to LA for 3 days/2 nights, 2 tickets to the premiere of THE HANGOVER PART II on May 19, 2011 and red carpet access; upon the winner’s return they got to be the official Last Round VIP Correspondent and report back to fans and provide a video recap of their adventures, which was placed on the Last Round Facebook page and YouTube channel. Contest ran from April 27th, 2011 to May 7th, 2011.
Partnership Opportunity:
THE HANGOVER PART II/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Last Round /Travel
Timing:
May 2nd Quarter 2011
Target:
Male
Female
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-11
Companies Involved
Tuck

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