The Heart Truth, a non-profit organization, and Johnson & Johnson partnered to promote Heart Disease prevention for women through a sweepstakes. One grand prize winner won tickets to The Red Dress Collection 2006 Fashion Show in New York, as well as, a $2,500 Makeover. The first 15,000 entrants also received a free Red Dress Pin and a Heart Healthy Brochure. Participants entered on have-heart.com. The promotion began August 15, 2005 and ended Decdmber 20, 2005.